Red vs. White Wine: What’s the Difference Beyond Color? When it...
What’s the right wine for 4 PM meetings or midnight musings? Depends
are you being productive, or just pretending?

You’ve heard of meal planning. You’ve heard of time blocking. But have you tried wine scheduling?
Because somewhere between back-to-back Zoom calls and your third rewatch of Made in Heaven, there lies a delicate art: choosing the right wine for the right time.
So, let’s play oenophile-therapist for your day’s chaos. Whether it’s the 4 PM existential dip or the midnight creative high, there’s a pour for every pivot.
Welcome to “Wine Around the Clock” a lifestyle, a mood, possibly a new calendar app idea.
12 PM: Rosé Lunch, Because You Deserve Pretty Problems
Mood: You’ve been up since 8, answering emails with one eye open and negotiating client expectations like it’s UN diplomacy. It’s lunch o’clock, and you deserve joy in a glass.
Wine Pairing: Rosé — crisp, cold, and endlessly photogenic.
Why? Because nothing says “I’m holding it together” like sipping a pale pink elixir while eating a salad you pretended to enjoy. Also, let’s be honest: no one actually finishes a kale bowl, but rosé? Always emptied, never wasted.
Pro Tip: Pick a dry rosé from Provence, or for a little spice-meets-subtle, go desi with a Sula Zinfandel Rosé. Serve chilled — like your approach to office politics.
4 PM: White Wine and Work Calls Sip Softly and Carry a Google Doc
Mood: It’s that awkward time when your brain starts buffering, your laptop fan sounds like a SpiceJet engine, and someone just scheduled a “quick sync” that’s clearly going to be anything but.
Wine Pairing: Sauvignon Blanc or Pinot Grigio — the kind that tastes like adult lemon water and ambition.
Think of white wine at 4 PM as your soft launch into evening mode. It keeps you alert enough to unmute at the right time but relaxed enough to not overthink your boss’s “Hmm” on your deck.
Real-World Example: You’re three slides into a pitch, and the client says, “We love it, but can we make it more disruptive?”
You smile, sip, and say, “Of course.” (Then change absolutely nothing.)
Desi Hack: Pair with khakhra or masala makhana for guilt-free chakna.
5:30 PM: The “I’m Done” Pour Because Pretending Takes Effort
Mood: You’ve closed your laptop, but your brain still thinks it’s in Microsoft Teams. You’re in that limbo where you don’t know if you should work out, nap, or order chole bhature.
Wine Pairing: Chardonnay — oaky, creamy, and deeply judgmental (but in a hot way).
This is not just a wine, it’s a soft whisper: “You tried. Now stop.”
It pairs best with existential scrolling and accidentally liking someone’s Instagram post from 2017.
Balance Tip: No guilt. Not every day needs to be a productivity success story. Sometimes, you’re the “before” picture. And that’s okay.
7:30 PM: Dinner Drama, Red Wine Karma
Mood: You’re assembling a lazy dinner — rajma chawal or butter garlic noodles, depending on your mood and available spoons. Spotify is playing retro Bollywood. You’re wearing PJs with misplaced confidence.
Wine Pairing: Red Wine — Merlot, Cabernet Sauvignon, or Syrah. Something that hugs your soul and lets you believe you’re the mysterious protagonist of a French indie film.
This is the hour of depth, flavor, and “why did I say that in 2015” spirals.
Desi Pairing: Lamb rogan josh and a big-bodied Shiraz? Yes. Paneer makhani and a mild Merlot? Also yes. There are no wrong answers — only under-aerated wines.
Hot Take: Indian food and red wine aren’t enemies. You just need the right spice-to-body balance. Think of it like matchmaking — except both parties get drunk.
9:30 PM: Wine and Whine Hour
Mood: You’ve called your best friend to dissect a text from someone who uses “hehe” unironically. Your dog is judging you. You’re overthinking everything — even your overthinking.
Wine Pairing: Malbec or Tempranillo — dark, brooding, and pairs well with spirals.
These wines understand you. They know you didn’t need a response, you just needed to feel wanted. They get the rage-cleaning. The voice notes. The flirty texts to your ex at 9:47 PM and the panic at 9:50 when he replies “wyd.”
Balanced Perspective: One glass is therapy. Three? That’s tomorrow’s problem.
12 AM: Midnight Musings & Pinot Noir Confessions
Mood: Everyone else is asleep. Your street’s gone quiet. You’re either writing your magnum opus or Googling “Should I move to Himachal and open a cafe?”
Wine Pairing: Pinot Noir — light-bodied, whisper-soft, the wine equivalent of Sufi poetry.
This is not a loud wine. It’s contemplative. Meant for sipping while you journal, cry, or edit a reel that no one asked for but everyone will watch.
Scenario-Based Pairing: You’re wearing a giant t-shirt, sitting on your floor, surrounded by fairy lights you never turned off. Your Spotify says “Lo-fi Beats.” Your wine says, “You’re doing fine.”
Bonus Hour: 2 AM — Don’t.
Mood: If you’re here, put the cork back in the bottle. Nothing good happens after 2 AM — including drunk-texting your therapist “Thanks for the inner child work, queen.”
Wine as a Timeline
Life’s not a race. It’s a well-paced, thoughtfully-poured wine flight.
Some hours call for productivity. Others call for peace. A few just want to be accompanied by a glass and some slow jazz while you spiral softly in your balcony.
Wine isn’t just a beverage. It’s a timestamp. A ritual. A mood enhancer. A subtle reminder that adulting might be chaos, but it can be classy chaos — if you’re sipping right.
So the next time you’re wondering, “Is 4 PM too early for wine?”
Ask instead: Is it too late to not romanticize your coping mechanisms?
Because honestly, wine doesn’t judge. And neither should your wall clock.

Read This Before You Buy Your Dad a Whisky.
Father’s Day is this Sunday, and the pressure is mounting to...
7 Unique International Spirits to Discover in India
The world of international spirits is vast and wonderfully diverse.
The Alcohol Dictionary You’ve Been Waiting For A to Z
Everything You Need to Know About Alcohol, From A to Z
Gin Toh Stylish Hai, But Are You Drinking It Right?
You’ve got the G&T, the ice, the vibe but are you...
TFWA 2025, Proud Moment on the Global Stage
Reflecting on TFWA 2025, A Global Exchange of Innovation & Vision...
Isle of Raasay Gin and Whisky Now in India
Exploring the Spirit of the Isle Isle of Raasay Gin &...
What’s the Right Wine for 4 PM Meetings ?
You’ve heard of meal planning. You’ve heard of time blocking. But...
She Believed in Therapy. Then She Met Gin.
G&T and Me A Love Letter to Friday Nights Friday, 8:03...
What Your Wine Choice Says About Your Personality
Whether you're a soft-core romantic or a bold adventurer, your wine...
How Many Wine Grape Varieties Exist in the World?
Over 10,000 distinct Vitis vinifera grape varieties have been cataloged.
Whisky Regions of the World — Scotland, Ireland..
Whisky, a drink steeped in history and tradition, has a rich...
Vilarnau Cava Shines at the Conde de Godó Trophy
Vilarnau represents not just world-class craftsmanship in cava, but also a...
Red vs White Wine – What’s the Difference Beyond Color?
Red vs. White Wine: What’s the Difference Beyond Color? When it...
The Art of Pairing Wine with Indian Food
Indian cuisine is a vibrant tapestry of flavors—spicy, tangy, sweet, and...
Malbec – Bold, Beautiful Argentina’s Signature Wine
Malbec’s tale is one of resilience, reinvention, and pure deliciousness.
The Top Port Wines Making Waves in India
If you think Port wine is just a fancy drink for...
The Curious Mind of PJ Rigney Now in India
Experience the spirit of curiosity with PJ Rigney’s Irish craftsmanship.
DIY Saint Patrick’s Day Cocktails Made Just for You
Handcrafted, Fun & Festive Saint Patrick’s Day Cocktails Just for You...
Holi Cocktails to Add Twist in Your Holi Celebration
Holi isn’t just about colors — it’s about flavors, celebrations, and...
Difference Between Champagne & Sparkling Wine
Let’s pop some bubbles and settle this debate once and for...
The Ingredients & Botanicals That Define Gin
Ever wondered what gives gin its signature taste? It all comes...
Seven Days of Love — Wine for Valentine’s Week
This Valentine’s Week, celebrate seven days of love, laughter, and indulgence.
Does Drinking Wine Really Offer Health Benefits?
Does Drinking Wine Really Offer Health Benefits? You’ve probably heard it...
India’s Love-Hate Relationship with Alcohol
It has been divine, medicinal, royal, rebellious, and, at times, downright...
Whiskey on the Rocks — Cool Choice or Flavor Mistake?
The “rocks” (aka ice) aren’t just for cooling your drink; they...
The Art of Smelling Wine Like a True Connoisseur
Smelling wine is a critical part of the experience, and here’s...
Labelling Guidelines for Importing Alcohol Beverages
Adhering to these labelling guidelines ensures that your alcoholic beverages meet...
A Fresh Take on New Year’s Resolutions
Many resolutions fail because they’re overly ambitious. "I’ll go to the...
Christmas Cocktails You Can Make at Home
Holiday season is the perfect time to get creative with your...
Sound Of Christmas Wine And Cheese?
Christmas is here, bringing with it the perfect excuse to slow...